Tracey Road x Upstate Shredding

The Client

Tracey Road is a construction equipment and truck sales, repair, service and rental dealer. They are dedicated to serving local communities across New York State and strive to provide the best experience possible for construction equipment needs.

Tracey’s headquarters and beautiful facilities are situated on 38 acres in East Syracuse, New York. Combined with 6 additional state-of-the-art facilities spanning New York State, located in Albany, Binghamton, Queensbury, Rochester, Utica, and Watertown. The facilities are among the biggest and best heavy-duty truck and construction equipment dealerships in the region.

My part of the project

To highlight the partnership between Tracey Road and Upstate Shredding we decided to create a video showcasing the many trucks and construction equipment that have been purchased. I was on location directing a videographer to shoot b-roll and had another team shooting with a drone overhead. The difficult part was to safely capture video while dodging large machinery while they were working and communicating with the yard manager to organize every shot we wanted to get.