Street Style

The Client

Street Style was Sweden’s largest and first skateboard distributor and shop. The first store opened in 1988 on the street Olofsgatan in Stockholm. They activated Swedish skateboarding in modern times, the entire generation of Swedish skaters today active is derived from Olofsgatan 12 in one way or another.

From 2000, they focused on their core business as a wholesaler and importer of Sweden’s leading streetwear and skate brands. Now with a new broad line of products containing a mix of re-issues from the past together with great new products from brands like Stussy, Thrasher, Echo Unlimited, Von Dutch, Zoo York, Spitfire, Paul Frank, Van’s, Globe, etc.

My part of the project

I was on the hunt for this specific Parra skate deck to hang on my office wall. During my search for the rare board I found a wholesale company that had one listed on their site and to my surprise I was able to open communications with the owner and he indeed had one board he was willing to send to me, from his location in Sweden, in exchange for a few skate deck designs. So of course I came up with a few concepts taken from my own personal photography. Boards are expected for release spring/summer 2022.